Whatsapp: Why it’s bad for your business
There’s a lot of buzz about workplace chat and the increased productivity companies are experiencing as a result. For many businesses, it may seem intuitive to try to reap some of the benefits of free-flowing communication by using one of the most popular messaging apps, Whatsapp. And with video messaging on the way within the platform, it may seem like the best solution. But here are some of the problems businesses are facing as a result of using Whatsapp for business communication:
No Control Over Users Or Information:
Even though the company has recently improved security with end-to-end encryption this year, there is still that very big problem of a user’s account being tied to a personal phone number. You cannot limit the roles of employees or restrict access once someone is a part of a group chat. Even after employees leave, they will continue to have access to the information being shared. As a result, changing roles becomes a logistical nightmare.
You Have To Manage Tasks Anyways:
Just messaging a group about ideas doesn’t mean they’ll become anything. There has to be clear, concise tasks and deadlines in order to see projects through effectively. Though a good place to openly discuss new ideas and innovative solutions, group chat alone doesn’t get you to the finished product. Without task management, Whatsapp doesn’t allow you to organize specific actionable to-dos to get the job done.
Mixing Of Personal And Business Conversations:
You may want to be triple checking that the message you’re about to send is in the right group! Whatsapp, for most users, is not strictly for business. It’s used for most of us for personal conversations and group chats unrelated to the office. There’s a reason we once (way back in the day) had a division between personal and business emails and phone numbers. With no way to differentiate between the two within the platform, mixing personal and business-related groups can be annoying, distracting, and possibly dangerous. Sharing internal business information anywhere where business and personal conversations mix is not smart communication.
Losing important information through multiple message streams is easy especially with no searching capability. The idea of a chat for a business is that information and ideas are shared and responded to quickly. But without a proper way to organize that information, it’s your team virtually yelling over each other hoping the important parts are heard and remembered.
Lack of Transparency:
Whatsapp is meant for casual conversation. Anyone can create groups, anyone can private message anyone. If the organization within your business needs remain as transparent as possible to those at the top, this is not the best situation. Something that often ends up happening is multiple groups and side groups are created that lead to a lack of knowledge for managers on what’s really happening.
Avoid these problems but keep the increased employee engagement and productivity of a company group chat by choosing a platform that has chat, task management, and videoconferencing all in the same place- separate and secure from everything else. We may know someone who can help you. 😉
-The Hibox Team