Business chat cases study

Business Chat: Case Study on how Modern Lantern used Hibox to increase sales

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Sophia Ellis
Jun 14, 2017

Business chat: Case study about how Modern Lantern has increased sales utilizing Hibox.

For small businesses, growth is expensive and risky. It’s a big burden to take on more fixed costs and employees to go from “starting up” to “in business”. Luckily, business tech has been making huge strides to fill in the gaps and help businesses become more efficient with what they already have.

Check out how, according to this case study, business chat tools have allowed businesses to solve problems, share and build on new ideas, and manage clients and sales better.

One of the great benefits of business chat is the extra channel of communication it opens up between departments, offices, organizational levels, etc. Your business, its problems and its potential, becomes transparent.

Modern Lantern, a small business, operate from one small HQ office in Fort Worth, Texas. But they serve an international market and collaborate worldwide with the interior design industry. Modern Lantern attribute their growth to implementing business chat to support remote employees, a mobile sales force, and improving communication with partners and customers. For Modern Lantern, Hibox is the most effective business chat platform on the market because it offers communication, collaboration and task management.

Business chat to improve team communication

The perfect employees, no matter where:

Hibox’s chat streams allow real time communication for the Modern Lantern team. With everyone communicating in one central platform, Modern Lantern are able to have employees away from the office and work with them flawlessly, as if they were there in person. Modern Lantern have been able to assemble the perfect team in terms of marketing, design, product development, and distribution without having to worry about attracting talent as a startup. No matter where they are, everyone communicates and shares important information in real time, in a Hibox chat stream with the team in Fort Worth.

Better brainstorming:

Business chat makes brainstorming more convenient and actionable than a meeting. Chat streams in Hibox are perfect for discussing new ideas and solutions. Not only can everyone evenly contribute their thoughts without bias, but it’s recorded so nothing goes missing. In Hibox, you can actually create tasks right in chat streams. Modern Lantern use this when planning new designs and marketing campaigns to make sure everything to get things started is documented. Modern Lantern have saved plenty of time avoiding pointless whiteboard meetings.

Mobile sales force:

With instant communication, file sharing, and task management at their fingertips, Modern Lantern have been able to deploy a mobile sales force using business chat tool Hibox. Trade shows and meetings for large project are a must in the interior design industry. For small companies with a few employees, it can be taxing to have people “out of office” for days at a time. Coordinating to make sure deals run smoothly can be even more difficult. But by chatting, creating tasks, and video conferencing in Hibox, Modern Lantern are able to continue business as usual and make important decisions in real time with their mobile sales team. It’s like having everyone in two places at once!

Mobile sales via business chat from everywhere for a better team communication

Improved customer relationships:

When you have just a few initial clients like Modern Lantern did five years ago, managing customer relationships is an easy, collaborative effort. However, when your team is growing and your customer base is getting almost too big for just a handful of employees, it’s impossible to give the same experience to customers. Poor communication between team members leads to mistakes in orders and lapses in information to customers, which can be incredibly damaging to sales and your reputation. Modern Lantern prevents this issue with Hibox, by communicating the specific deals and clients with all employees. Everyone has the necessary information in one place, and it’s all searchable at any time.

This case study enhances how without business chat, the growth of Modern Lantern’s small hometown operation would have been much slower and rockier.

Business chat has allowed for better customer support, a more mobile and unrestricted team, and better idea generation as the company expands internationally. Check out more about their top choice, Hibox, as an option for a complete business communication and collaboration platform.

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