How to promote productivity for your creative team members

Sophia Ellis
Jul 17, 2017

Productivity used to be so simple when we were only concerned about how many “widgets” to bust through each day and how to get better at it. Now with the amount of technology and larger audiences to communicate with, many of your business’s team members are likely in creative positions. How do we quantify productivity for creatives? I think the even more important question is how do we promote it? Here are a few tips our marketing and design team use to keep everyone on track but also unrestrained enough to produce their best work.

Don’t over digitalize:

For whatever reason, we all do this thing now where if there’s a cool tech product, we have to try to find a way to use it. New feature on that project management system? Let’s implement it immediately! Right? Sometimes.

But remember, creatives are hired for their ability to think. Bogging down their creative process with a digital process like a robust project management system with guidelines may hinder more than you think. Sometimes it’s better to make time to go back to the drawing board, literally. Make time to work offline on creative projects so your cognitive ability is more free to make the connections your creative team was hired to make.

Block schedule to facilitate deep work:

Another word on cognitive ability and overloading: in a creative role, you shouldn’t be multitasking. Anyone trying to get real, quality work done, shouldn’t be multitasking. One of the things digital distractions and multitasking has taken away from us is our ability to engage in “deep work”: the ability to focus without distraction on a cognitively demanding task. One way to rediscover this is to block out your day for individual creative tasks to give your undivided attention to. Forget a to-do list and schedule your tasks instead for adequate time and less distraction to actually produce quality work, not just rushing to get to the next thing.

Automate menial tasks:

The worst thing for creative workers is spending time on little tasks that overall contribute nothing to the creative process. This can be anything from checking email to scheduling meetings. Luckily, we can shave off hours of this wasted time by either outsourcing or automating these menial tasks with the help of assistants, real or virtual. There’s plenty of virtual AI assistant that can be downloaded for free to help free up some time throughout the day that could be used towards the important work than can’t be done by robots. At Hibox, we’re actually building AI assistants into our platform for this very reason.  

Definitely meet – but not too much:

Face-to-face brainstorming is vital to the creative process, especially when there is a team of minds working together towards one goal. It often takes multiple perspectives to see a breakthrough. But still, many employees complain that meeting time is often pointless and cuts into real work time just like a social media distraction. Limit meeting time to just brainstorming and initial planning or use quick video calls throughout the process for projects like we do at Hibox. Give creative workers space to really engage in their work without interruption.

The more we start to automate the other types of work, quality creative work is going to become more and more vital to the success of companies. The new “productivity” will be centered around the quality and effectiveness of your creative team. It’s a science we’re all still working out but we hope these tips we’ve use help spark some inspiration for you!

If you’re looking for an all inclusive digital workspace for better team productivity, try Hibox free today.

Try it for free and change the way you work